GROUND
GROUND is an award-winning Irish spa brand that believes true wellness is deeply connected to the earth. Established in 2020 by holistic therapist Peigín Crowley, who brings over 27 years of experience, GROUND was created with a mission to offer authentic wellness through personalized rituals and self-care practices.Born at Peigín’s kitchen table, the brand rapidly gained recognition and formed partnerships with top wellness properties.Focused on addressing common physical and emotional health challenges, GROUND offers a range of aromatherapy products and bespoke treatments. Unlike traditional spa offerings centered on beauty and anti-aging, Peigín’s approach targets deeper issues like anxiety, insomnia, hormonal imbalances, burnout, and gut health. This commitment to purposeful self-care and education has been a driving force behind the brand’s success.GROUND is committed to inclusive wellness, providing treatments that cater to everyone, regardless of age or gender, with special attention to the unique needs of individuals undergoing cancer treatment.Sustainability is a fundamental aspect of GROUND’s philosophy. The brand ensures that every decision is made with the environment in mind, using raw materials and packaging that are compostable and biodegradable, designed to return to the earth. All products are crafted from 100% natural ingredients, free from pesticides and herbicides, ethically sourced, vegan, and never tested on animals. Hand-crafted in small batches in Cork, each product embodies GROUND’s dedication to quality and sustainability.