EDELWEISS AND BEAUTY
It all began with the spa at the Fermes de Marie, where the treatment protocols were put into place and tested to cater specifically to the expectations of the mountain spa clientele.
Alongside the development of the spas, the desire to create an own brand gained momentum…
The creation of an alpine garden at the Fermes de Marie was the trigger.
By observing the regeration mechanism of mountain plants, the determination to create a skincare range became a reality with the birth of Pure Altitude in 2000.
With its exclusive anti-oxidant and anti-ageing properties, the edelweiss naturally stood out as the key ingredient, the brand's emplem, contained in all the formulas.
Today, Pure Altitude is a brand that offers effective, natural skincare products, an independent brand that offers an alternative to traditional skincare.